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Walterboro’s Red Rocking Chair Spotlight on Commemorative Holiday Card

SC Alliance Christmas Card PhotoWalterboro’s red rocking chair, an icon for hospitality and community in Colleton County, was featured on the 2013 Commemorative Holiday Card issued by SouthernCarolina Alliance, the regional economic development organization representing Allendale, Bamberg, Barnwell, Colleton, Hampton and Jasper Counties.

The design showcased on the holiday card was crafted by Morgan Reuis of the SouthernCarolina Alliance marketing team, and was created from an image she captured near the S.C. Artisans Center in Walterboro, SC. Mrs. Reuis, a talented marketing professional and artist, is a recent graduate of the Leadership Colleton Class of 2013 and the S.C. Economic Development Institute.

According to Kay Maxwell, Vice President of Marketing for SouthernCarolina Alliance, each year SouthernCarolina Alliance uses the holiday card as an additional opportunity to market the six-county region to prospects and associates by featuring an artist, landmark, or asset of the region on the card. Past featured artists have included renowned artist Jim Harrison of Denmark and nature photographer Larry Price of Barnwell.

“We are constantly searching for the right image to convey our message each year,” said Maxwell. “Morgan’s photograph of one of Walterboro’s red rocking chairs struck us as the perfect image to illustrate our message this year, which is that the values that have made our region an attractive home for generations of families have also made our region a successful home for manufacturing companies. Those values include a strong work ethic, closely knit families and welcoming communities.”

SouthernCarolina Alliance sent the annual holiday card to approximately 1,700 economic development allies, stakeholders, business associates, site consultants and industrial prospects throughout the country.

“The quality of life that we all enjoy in the Southern Carolina region is an important tool in marketing our region in economic development,” added Reuis, who created the image on the card from a photograph enhanced with digital and color elements.

The inside of the card also contained verbiage referring to Walterboro:

“In the South, the front porch rocking chair has long been considered an icon for Southern hospitality and home. For generations, the front porch was the gathering place for family, friends and neighbors after a long day’s work, after evening meals and on long Sunday afternoons, where everyone was welcome, and rocking chairs were aplenty.

Perhaps that’s one reason the small town of Walterboro, in Colleton County, adopted the red rocking chair as the primary symbol in their marketing campaign for the city, where red rocking chairs can also be found in front of the retail businesses, offices and restaurants along the main thoroughfare of Washington Street.

While times have changed and families tend to spend more time in front of their computers than on the front porch, the values of the people of our region have remained the same; we still believe that our quality of life is tied to hard work, family and community . . .”

For more information on SouthernCarolina Alliance, please visit the website at www.southerncarolina.org.

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