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Colleton County Arts Council to sell “Living Ads” ahead of Variety reboot

Vice and Versa have already purchased their living ad and themed after their new wedding dress shop across the street from the Colleton County Museum.

The Colleton County Arts Council (CCAC) is planning on taking folks back a few decades to celebrate, time in Walterboro’s history. They are planning to throw right back into 1976, the first year “Variety” became the hit of the Lowcountry putting Walterboro on the map. They want local businesses to take advantage of this opportunity by purchasing a “Living Advertisement” just as they had back in the 1970s as part of the show.
For the small price of $125, the CCAC will let lifetime business create their own “hat” to be worn on stage during an intermission of a digitally re-mastered copy of the 1976 Variety show that was put on in the Historic Hampton Street Auditorium. The business could create their ad through the use of a headpiece worn by a model of their choice. The model will serve as the “Living Advertisement” on two days in March when Variety will be being shown. They will also walk with the CCAC during the Annual Rice Festival Parade in April if a business does not wish to create their hat for $150. The CCAC will create the hat ad for them. They can also find a model to use if they need to.
Variety began in 1976 and ran through the 1980s. The show would have tryouts that brought hundreds of people to come to give their best shot at a song, dance or comedy skit. The show would run for two weeks and sold out every night. Two years ago, while cleaning out a filing cabinet at the CCAC headquarters, Kim Bridge found some old film and noticed it said Variety 1976 and 1978. She showed them to a few friends who put her in contact with Scott Grooms. Grooms was able to send the footage off and remarkably was able to have the film digitally re-mastered. They will be showing the film in March at the Hampton Street Auditorium. Copies of the DVD’s will also be for sale at the event.
Money raised through the purchase of the “Living Advertisements” and from the showing and selling of the film will go towards the new property the CCAC has acquired. They are hoping to turn the new tryouts into the home of the Colleton County Children’s Theatre. A safe place where practices can be held and also a place to make and store their costumes and props. If you are interested in purchasing a “Living Advertisement” from the CCAC, contact Kim Bridge at 843-549-1922.

Christie Slocum (583 Posts)